Four Point Approach

    

 

Economic Restructuring

Strengthening the existing economic base of downtown, while diversifying it. Economic restructuring activities include helping existing downtown businesses expand, recruiting new businesses to provide a balanced mix, converting unused space into productive and sharpening the competitiveness of downtown businesses.

 

Design

Contributes to improving the downtown's image by challenging its physical appearance. Not just that of the buildings, but also of street lights, window displays, parking areas, sidewalks., promotional materials and all other elements that convey a visual message and create a sense of place about what the downtown is, an inviting center of the community, and what it has to offer.

 

Promotion

Marketing the downtown's unique characteristics to shoppers, investors, tourists and others. Effective promotion creates a positive image of the special events and ongoing programs to build strong perceptions of the district.

 

Organization

Concentrating on getting everyone in the community working toward the same goal: a vital, active, inviting downtown. Organization means building consensus and cooperation between the groups that play a role in the downtown area. Many individuals and organizations have an important stake in the economic and cultural viability of the district. The four point approach builds a framework for sensible volunteer-driven programming and organizational structure that matches the community's assets and potential.