About MainStreet of FremontEight Effective Principles
Comprehensive
No single focus can do the job. Downtown revitalization is a complex process requiring a simultaneous, all encompassing strategic approach.
Incremental
Small projects and simple activities lead to a more sophisticated understanding of the revitalization process and help members of the community develop skills to tackle more complex problems and projects.
Self-Initiated Help
Local leaders must educate residents and business owners alike of the rewards for their involvement, investment and commitment of time and money in MainStreet, as the heart of the community.
Public-Private Partnerships
Both public and private sectors have a vital interest in downtown. Each sector has a role and must understand that other's are contributing time, money and enterprise.
Asset Enhancement
MainStreet must capitalize on the unique qualities it already has - distinct buildings, neighborly shop owners, and a human scale that cannot be copied.
Quality
A high standard of quality must be set for every aspect of the commercial district, from window displays to marketing initiatives, from public improvements to storefront renovation.
Proactive, Positive Change
Proactive attitudes and positive changes are slow but definite - and essential. To improve current economic conditions, revitalization program leaders must work to change public attitudes about the commercial district. MainStreet requires a new way of thinking about downtown's purpose and future.
Implementation Oriented
Make a difference TODAY. MainStreet's focus is to simultaneously plan for the future while creating a visible change and activity now. MainStreet of Fremont works because we follow through.
