Comprehensive
No single focus can do the job. Downtown revitalization is a complex process
requiring a simultaneous, all encompassing strategic approach.
Incremental
Small projects and simple activities lead to a more sophisticated
understanding of the revitalization process and help members of the
community develop skills to tackle more complex problems and projects.
Self-Initiated Help
Local leaders must educate residents and business owners alike of the
rewards for their involvement, investment and commitment of time and money
in MainStreet, as the heart of the community.
Public-Private
Partnerships
Both public and private sectors have a vital interest in downtown. Each
sector has a role and must understand that other's are contributing time,
money and enterprise.
Asset Enhancement
MainStreet must capitalize on the unique qualities it already has - distinct
buildings, neighborly shop owners, and a human scale that cannot be copied.
Quality
A high standard of quality must be set for every aspect of the commercial
district, from window displays to marketing initiatives, from public
improvements to storefront renovation.
Proactive, Positive
Change
Proactive attitudes and positive changes are slow but definite - and
essential. To improve current economic conditions, revitalization program
leaders must work to change public attitudes about the commercial district.
MainStreet requires a new way of thinking about downtown's purpose and
future.
Implementation
Oriented
Make a difference TODAY. Main Street's focus is to simultaneously plan for
the future while creating a visible change and activity now. MainStreet of
Fremont works because we follow through.
