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To Improve the quality of life in Fremont by strengthening the Historic Downtown as the center of the Community Main Street of Fremont capitalized on the idea that the downtown is the center of community life and more than just a place of commerce. We believe that a revitalized downtown benefit the community because an active downtown is a symbol of community economic health, local quality of life, and pride and community history. The purpose of Main Street of Fremont, Inc. is to encourage, promote, and support downtown Fremont's economic vitality as well as the image and appearance of downtown. In Fremont Main Street just doesn't include the "Main Street", it encompasses the entire downtown district. Main Street is a resource to the entire community. We emphasize the infrastructure and the business located between 1st and 8th Street and C to H Streets. The historic district is designated as Main and 6th Streets. Main Street is founded on 8 effective principles for success that are carried out through the 4 Point Approach. Through the work of volunteer committees the 4 point approach encourages econonic development of business improvement, design, organization, and promotion. When working simultaneously and comprehensively, they help keep downtown thriving be addressing present as well as future strengths, weaknesses, opportunities and challenge. *Eight Effective Principles*
Comprehensive Incremental Self-Initiated Help Public-Private Partnerships Asset Enhancement Quality Proactive, Positive Change Implementation Oriented
Economic Restructuring Strengthening the existing economic base of downtown, while diversifying it. Economic restructuring activities include helping existing downtown businesses expand, recruiting new businesses to provide a balanced mix, converting unused space into productive and sharpening the competitiveness of downtown businesses.
Design Contributes to improving the downtown's image by challenging its physical appearance. Not just that of the buildings, but also of street lights, window displays, parking areas, sidewalks., promotional materials and all other elements that convey a visual message and create a sense of place about what the downtown is, an inviting center of the community, and what it has to offer.
Promotion Marketing the downtown's unique characteristics to shoppers, investors, tourists and others. Effective promotion creates a positive image of the special events and ongoing programs to build strong perceptions of the district.
Organization Concentrating on getting everyone in the community working toward the same goal: a vital, active, inviting downtown. Organization means building consensus and cooperation between the groups that play a role in the downtown area. Many individuals and organizations have an important stake in the economic and cultural viability of the district. The four point approach builds a framework for sensible volunteer-driven programming and organizational structure that matches the community's assets and potential
Board of Directors Organization Committee Design Committee Promotions Commitee Economic Development Commitee
Executive Director
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